Colin Kaepernick serves as the Co-Chairman of Mission Advancement Corp.
Mr. Kaepernick is a globally recognized athlete and accomplished entrepreneur, who has mobilized a national following in response to his social and cultural leadership.
He is a change-driver within businesses and in culture, and his unique platform combines his causes with his business endeavors to support underrepresented communities. Over the past five years, he has been an investor in consumer companies with a social impact element including SpaceX, Apeel, Mmhmm, Valence and Bunch.
Most recently, Mr. Kaepernick’s Know Your Rights Camp launched three programs offering immediate aid to communities impacted by COVID-19.
He has been awarded the Sports Illustrated Muhammad Ali Legacy Award (Sports Illustrated, published November 30, 2017), Amnesty International Ambassador of Conscience Award (Amnesty, published April 21, 2018), GQ Magazine Citizen of the Year (GQ, November 13, 2017), Harvard University W. E. B. Du Bois Medal (Harvard, September 20, 2018) and Robert F. Kennedy Human Rights Ripple of Hope Laureate. In addition, he has been inducted into the University of Nevada’s Hall of Fame.
His career has clearly demonstrated an ability to drive marketing strategies, propel growth and brand viability through his involvement, stewardship and cultural influence. Mr. Kaepernick’s story has led to this moment. Here are a few highlights from his recent career:
2011-2016: Superbowl Quarterback for the San Francisco 49ers in the NFL;
2013: Signed endorsement deal with Beats By Dre and Jaguar;
2016: Launched Know Your Rights Organization to support Black and Brown communities with widespread support from Apple, Microsoft, Unilever, Netflix, Universal Music and more;
2018: Became a strategic driver of value, co-architect and one of the faces of Nike;
“Colin Kaepernick pushes Nike’s market value up $6 billion”
Fortune, published on September 23, 2018
“Nike sales are up 31% since the Kaepernick campaign”
NBC News, published on September 10, 2018
“Nike’s Colin Kaepernick ad created over $163mm in buzz”
CNBC, published on September 6, 2018
“Nike’s Kaepernick ad draws record likes on social media, sends stock to all-time high amid sales boost”
CNBC, published on September 14, 2018
2018: Founded and runs Ra Vision Media to support stories by Black and Brown artists and storytellers;
2019: Founded and runs Kaepernick Publishing; entered multi-project deal with Audible;
2020: Mr. Kaepernick’s Nike Air Force 1 release “sells out in minutes” per CBS News, published on December 23, 2019;
2020: Joined the Board of Directors of Medium alongside Ben Horowitz and Evan Williams;
2020: Netflix greenlit a scripted TV series about Mr. Kaepernick’s early years;
2020: Mr. Kaepernick, Bob Iger and Disney announced a historic worldwide partnership across platforms including Walt Disney, ESPN, Hulu, Pixar, The Undefeated;
2020: Electronic Arts and Mr. Kaepernick worked together as Mr. Kaepernick returned to the Madden franchise;
2020: Ben & Jerry’s honored Mr. Kaepernick with a new lifetime flavor called “Change the Whirled”;
2021: Becomes Co-Sponsor and Co-Chairman of Mission Advancement Corp
